O bag unique

O bag unique makes its debut in spring/summer 2021.
O bag unique takes its name from its distinctive trait – it is unique, it is the result of the material fusion of body and handles. O bag unique is “literally” all of a piece!
The material becomes 100% the essence of the new, completely Made in Italy bag.
A bag with an up to minute design, conceived for an eclectic, dynamic woman with an eye for trends, but who wants a simple, functional accessory.

A shape that mixes soft and more severe lines, and a “maxi” size that makes it capable of holding we women’s entire world inside. The length of the handles means it can also be worn over the shoulder, and its elegant lightness, the result of special processing, emphasizes its everyday wearability.

For the spring/summer season, O bag unique is available in 8 colours to satisfy both the woman with classic taste (black, navy blue, milk, sand), and those who want to dare a little with more trendy colours (valerian, blue grass, grenadine, military green).

O bag doc

O bag doc is the new iconic bag of O bag that remind the “doctor bag”. It’s made in XL Extralight® and personalized by a rigid click clack closure, short faux leather handles and removable shoulder strap. Light and capacius, it’s completely Made in Italy. For a modern and sophisticated woman.

The O bag and the O bag mini

The O bag and the O bag mini, launched in 2012, are the brand’s iconic bags. With its unique shape and simple design, O bag has become the emblem of the brand named after it. The shape is simple, and the use of XL Extralight® succeeds in combining functionality, robustness and lightness. It’s a must-have item for any woman who loves to create and personalise her own style, an essential characteristic in the world of fashion inspired by O bag itself, which has become a pioneer in customisation. Both items can in fact be personalised, thanks to interchangeable components like handles, shoulder straps, trims and internal pockets, and are easy to put together with the practical assembly system. The XL Extralight® body is semi-rigid, roomy and convenient, and can be combined with various accessories, making this a bag for any occasion: shopping, work or leisure time. The O bag and O bag mini bodies are also available in brush texture, obtained using a special treatment that gives the bag a scratched appearance. The O bag mini also comes in a quilted-effect matelassé version.

O bag urban

O bag urban is the city tote bag that’s large, convenient and roomy, the perfect way to carry everything an elegant, dynamic woman needs. It’s a horizontal tote bag with a body in saffiano-effect texture, and it’s ideal for shoulder wear, with gold or silver chains and eco-leather shoulder section. Also available in a matelassé version, created using a special process which gives the bag a sophisticated quilted effect.

O pocket

O pocket, the small and timeless pochette O bag, is the perfect accessory for the day and also for the evening.
The body can be combined with a wide range of flaps making O pocket the perfect bag for all occasions!
O pocket can be carried on the shoulder or in the hand thanks to a wide range of combinations of handles and shoulder straps available for this model.
A lots of different styles to take only the essentials with you!.

O bag beach and O bag beach mini

O bag beach and O bag beach mini, with their rectangular shape and XL Extralight® body, are reminiscent of the classic straw bag, even more so because of the special braided texture of the surface. These are roomy bags - even the mini version - perfect for carrying all the essentials for the beach. A touch of lightness for summer looks, both by the sea and in the city.

O bag glam

O bag glam is the trapezoid bag with decisive, trendy style. It’s special because it’s two bags in one, thanks to its interchangeable accessories: discreet and sporty worn across the body and with strap fastening, more elegant and bold carried by the tubular handle and with buckled flap. Of all the brand’s models, O bag glam is undoubtedly an evergreen item that can add chic to any outfit.

O bag reverse

O bag reverse is a classic bag, minimal and elegant, with a trapezoid body based on the idea of inverting the shape of the O bag mini. Simple to customise by adding fabric inners and long straps with buckles or double chains, this is a multipurpose bag that’s roomy yet chic and suitable for day or evening use.

O bag sharm

O bag sharm is the semi-spherical bag with a minimal and contemporary design. It’s a bag to be carried in the hand, thanks to its rounded handles built into the XL Extralight® body. Roomy and tough yet light, it can be combined with a wide range of inner bags to contain and protect all the items inside.




O clock

O clock is O bag’s first product, launched in 2009. Created almost for fun, initially it offered the option of combining a range of colourful straps with the only dial produced: the classic total white. The watch has since become one of the brand’s icons, and consists of a bracelet-type strap in non-allergenic silicon which can be customised with multiple colourful dials. With a simple change, more than 1,300 combinations can be created, giving you a different watch every day. O clock great is the larger version, suitable for men too.




O bracelet

O bracelet is the super-colourful silicon bracelet with a 3D print. It’s available in 3 versions: Flowers (in two sizes, slim and big), Daisy and Knot with intertwined knots. Can be combined with the O clock.




O shoes

O shoes are the colourful slip-ons launched in 2016, O bag’s first foray into the world of footwear. Made in XL Extralight® material with two bands, they are available in men’s and women’s versions. The sole is designed for wearer comfort. The lightweight and easily washable material makes these slip-ons suitable for the beach or the pool, but also in town for an unconventional, alternative look.


O slippers

O slippers are the sliders made in XL Extralight® material: lightweight, multipurpose and fashionable. The robust yet soft band over the bridge of the foot makes them comfortable and versatile, perfect for a trendy audience. O slippers can be worn to the beach or for down time in the city.

Flip flop wave

Flip flops mark the 2022 summer of O bag. After O shoes and O slippers, O bag now also offers classic flip flops with a touch of “ fun ”. These flip flops are characterised by a wavy edge all around the sole – a fun and original detail that will not go unnoticed.

Flip flop | imperfect

The O zone collection includes the new imperfect Flip flops, produced using compounds designed to support higher percentages of recycled vulcanised material, so as to be returned to the production cycle. This procedure guarantees the use of 55-63% of recycled E.V.A. compared to the virgin polymer mass. This innovative material gives the sole a dotted effect.




O square

O square is the original unisex bag that turns into a handy backpack. The square-shaped body is roomy and adapts its function with interchangeable handles and shoulder straps. O square is perfect for work and leisure time, but it’s also a useful travelling companion.

O bag D217

O bag D217 is the roomy, multi-tasking unisex backpack in soft rubberised fabric. It’s the ideal luggage for any occasion, from weekend trips to the country to more adventurous travels. It can be embellished with numerous accessories such as a 15-inch laptop case or an organiser, and with its built-in USB port it can become a real "mobile office".



O bag Soft collection


In 2018 O bag launched a new line of bags in response to its customers’ needs: the Soft collection. Various models of bags and backpacks are made in soft rubberised fabric. From shoppers to tote bags, cargo bags to mini cross-bodies that turn into pouches. An alternative range for anyone who loves classic style but refuses to sacrifice O bag’s unique feature: customisation. The collection has a range of accessories such as wallets, pochettes, card holders and travel beauty cases.