- Social responsability
Close the Circle
In 2017, O bag launched its eco-friendly “CLOSE THE CIRCLE” operation, which consists in collecting, recycling and correctly disposing of O bag bodies in XL Extralight Material®. In this way, the company once again confirms its concern for the environment.
The new edition of “CLOSE THE CIRCLE” is part of a larger SUSTAINABILITY programme begun by O bag in 2018.
The project is currently active in O bag stores subscribing to the scheme, but the long term aim is to extend the operation to all countries where the brand is present.
The aims of the project are:
- to involve its customers in a “social” project they can be part of by handing their used bag bodies in at a store to be given a second life as puzzle-mats for children in Mozambique
- to support the non-profit Progetto Mozambico
- to dispose of the waste from this second process in a responsible, eco-sustainable way
to reward O bag customers who support the project by giving them a 20% discount on the price of a new body.